About Goodly
Our Approach
Protecting What Matters Most
Goodly Life was created to help make life insurance easier to understand and more personal. We believe protecting your family's future starts with honest conversations, thoughtful recommendations, and coverage built around your unique goals—not a one-size-fits-all approach.
Whether you're protecting your income, growing your family, planning your legacy, or supporting your business, we're here to help you make confident decisions.
Personalized life insurance guidance
Coverage tailored to your goals
Support before and after your policy begins
43+
Licensed States
2,000+
Clients Served
FOUNDER | COLE DAVENPORT
Different Uniform. Same Mission.
Before founding Goodly Life, Cole Davenport served in the fire service, where clear communication, dependable support, and protecting others were part of every shift. Those same values continue to guide how we serve each client today.
Goodly Life was created to make life insurance easier to understand and more personal. Whether you are protecting your income, supporting your family, planning your legacy, or preparing for final expenses, we believe coverage should be explained clearly—not sold through pressure or confusion.
Our mission is to help individuals, families, and business owners make confident decisions and receive dependable support long after their policy begins.
FAQ's
Frequently Asked Questions
What types of life insurance does Goodly Life help with?
We help individuals, families, and business owners compare term life, whole life, universal life, final expense, and other life insurance options based on their goals and eligibility.
How much life insurance do I need?
The right amount depends on your income, debts, family responsibilities, future goals, and financial situation. We'll help you determine an appropriate coverage amount for your needs.
Can I qualify if I have health conditions?
Possibly. Every insurance carrier has different underwriting guidelines, so many people with existing health conditions still have coverage options available.
How much does life insurance cost?
Premiums vary based on factors like age, health, tobacco use, coverage amount, and policy type. We'll help you compare available options that fit your budget.
Can I apply for life insurance online?
Yes. Many life insurance applications can be completed remotely by phone or online, making the process convenient no matter where you live.
What is the difference between term and whole life insurance?
Term life insurance provides coverage for a set period, while whole life insurance offers lifelong coverage and may build cash value over time. We'll help you determine which option best fits your goals.
Can business owners purchase life insurance?
Yes. Business owners can use life insurance for income protection, key person coverage, buy-sell agreements, and other business planning strategies.
Why choose Goodly Life?
We believe life insurance should be personal—not confusing. Our goal is to provide clear guidance, compare multiple coverage options, and support you before and after your policy begins.
© 2026 Goodly Agency LLC. All Rights Reserved.
Goodly Agency LLC is an independent insurance agency and is not affiliated with or endorsed by any government agency. Insurance products and services are subject to eligibility, underwriting, carrier availability, and state-specific limitations.